The Indian salon industry stands tall at Rs 1,500 crore. The hair color industry is touching the mark of Rs 650 crore. A client spends on an average Rs. 1,000 - Rs 1500 per visit to a salon. Very soon, the international hair players will compete with the Indian leaders too. And, this when we have given the salons for your pets a miss. Now, if you are a salon professional, stylist, colorist, salon owner, model, a mother of a teenage daughter or simply someone who has ever had a bad hair day; these hair raising facts would not be news to you. The hair frat is expanding faster than the growth rate of your hair. Yes, while your hair might be growing at 0.44 mm per night, we are growing at 25 per cent per year. Which is what brings us to the red carpet event, the first Schwarzkopf Professional and Estetica India Couture Awards 2010, held at JW Marriott, Mumbai.
The hair and beauty event was high on colors, cuts and carats, courtesy the guest list, which included Bollywood actors, individuals behind the biggest fashion labels, et al. The fashionable and talented walked in to join hands with Estetica, the leading Italian hair magazine with 26 international editions, and Schwarzkopf Professional, a global leader for 100 years in hair products, to honor the men and women, who contribute towards making each day a good hair day. The Oscars of the Indian beauty and hair industry cheered for both established hair stylist and upcoming talents. The spa sector too was given a boast with awards being given in that category.
A fashion show held at the event saw the models take over the ramp with the real showstoppers being their hair styles created by Schwarzkopf Professional and makeup done by Lakme Studio. The hair dressing industry in India has witnessed a boom over the last few years. This industry that started in barber shops and beauty parlors has seen a great evolution only over the past decade and is now a key facet of the fashion industry as such. It was time that we set up a property that not only recognizes key talent in this industry but also creates aspiration for young and budding talent. Therefore, the birth of Schwarzkopf Professional Estetica Hair Couture Awards. And it was only obvious that the leading names come together towards this cause Schwarzkopf Professional and Estetica. These prestigious awards are the first in the country to award not only hair stylists and artists but also smart salons and their dynamic owners, judging them on creativity and outstanding business achievements. said K A Murali Sundar, General Manager, Schwarzkopf Professional India. The fashion frat applauded the loudest for the hair craftsmen, who were happy to have stepped out of the salons to the red carpet. The guests too indulged in some hair nirvana, at the exclusive Schwarzkopf Professional booth.
The celebrations did not end here, for a post-event party awaited the guests, where everybody let their hair down, literally. This was just the beginning of the excitement, for the awards promise to get grandeur and glamorous next year. Till then, keep growing and shining.
Spotted at the event were guests like Ekta Raheja, Falguni & Shane Peacock, Vikram Bawa, Nachiket Barve, Shamita Singha, Tejaswini Kolhapure, Swapnil Shinde, Hrishant Goswami, Sathya Saran, Leena Mogre, Masaba Gupta, Nishka Lulla, Vikram Phadnis, Carol Gracias among others.
About Estetica:
Estetica India is the 25th International edition of Estetica worldwide network. It's the undisputed worldwide leader in hair fashion publications, targeting the hair and beauty industries, stylists, salons and anyone passionate about hair fashion. The magazine gives its readers an insight in the world of creative hairstyling at its best. Hear the industry leaders talk about what's making news only in Estetica. Admire the world of interiors and design of leading salons from around the globe and be on the beam about major international business events of the hair and beauty industry.
Estetica India also takes you on a tour of the best spas and salons in your city.
About Schwarzkopf:
Schwarzkopf Professional is part of the business unit cosmetics/toiletries of the Henkel group, Dusseldorf, and is one of the leading suppliers in the hairdressing business worldwide. With more than a century of experience behind them, the brand was founded as a state-registered chemist, advising another industry supplier in the 1930s. In 1995 the company was acquired by the Henkel group, Dusseldorf and today Schwarzkopf Professional is a salon exclusive brand with a presence in over 80 countries, in over 160,000 salons.
Based on this professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries. Their well known international brands include Igora Royal & Igora Vibrance (colour), BC Bonacure (care), Osis as well as Straightening brands Glatt and rebonding with Strait Therapy and Natural Styling (form).
Schwarzkopf Professional, which is on the verge of completing ten years in India, also has set up the ASK Academy worldwide to educate upcoming and aspiring hairstylists on all areas of hair care and to update them on hair trends. The ASK Academy reaches in excess of 200,000 hair professionals around the globe. In India, Schwarzkopf Professional has its ASK Academies in Chennai, Delhi, Mumbai, Bangalore & Kolkata.
Schwarzkopf Professional's strongly believes in its tagline Together. A Passion for Hair and their philosophy is to bring innovative concepts and outstanding personal services for their partners, the hairdresser.
About Lakme:
Lakm Lever Pvt. Ltd (Lakm Lever) is dedicated to the contemporary Indian woman's exploration of the fine art of beauty. It operates India's first and leading chain of Lakm Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants.
Lakm Lever also partners with TIGI, the leader in professional hair products and training academies around the world. Combining inter national cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman's needs, Lakm Studios and Salons offer their customers a holistic Beauty Sutra experience.
Lakm Lever has a presence of 10 Lakm Studios and 122 Lakm Salons at premium locations in 34 cities.
About Maxposure Media:
MaXposure Media Group (India) Pvt. Ltd.
An ISO 9001:2000 certified company, the Maxposure Media Group is an integrated media solutions company spread across the dimensions of publishing, creative solutions, events and custom publishing.
MaXposures consumer & special interest division publishes luxury lifestyle magazine AND; international licensing magazines, Professional Hair Magazine ESTETICA (License from Edizioni Esav Srl) , Men's lifestyle magazine FHM (License from Bauer UK).
With its creative solution wing, MAXCOM; its events division, EQUATOR; and two subsidiaries MaXposure Corporate Media Pvt Ltd and MaXposure Media Group Middle East FZ LLC the Group is dedicated to successfully driving client's business and activities on a national and international level.
Maxposure Media Group India offices are present in Delhi, Mumbai, and Bangalore, Chennai and Calcutta and a representative network across 10 metros across the country.
MaXposure Corporate Media Pvt. Ltd.
Maxposure Corporate Media (MCM) is a fully owned subsidiary of Maxposure Media Group (India) Pvt. Ltd. MCM was set up to focus on custom publishing projects at national and international level. MCM is dedicated to provide highest level of customer service to the corporate clients, understanding their corporate communication needs, and providing customised solution. MCM currently publishes Beyond Luxury Watch boutique chain�s inhouse magazine BEYOND LUXURY, Spicjet Airline�s inflight magazine SPICEROUTE, Mumbai Airport's official magazine TOUCHDOWN, Mercedes-Benz India's official magazine MERCEDESMAGAZINE & ICICI Prudential Magazine ELITE LIFE.
MaXposure Media Group Middle East FZ LLC
MaXposure Media Group Middle East FZ LLC (MaXposure Middle East) is a fully owned subsidiary of MaXposure Media Group (India) Pvt Ltd. MaXposure Middle East office is based in Dubai, UAE. In November 2010, it launched Estetica Middle East under license from Edizoni S.R.L.. Estetica ME is published in English and Arabic and distributed across GCC countries (UAE, Oman, Qatar, Saudi Arabia, Kuwait and Bahrain).
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